MTN est aujourd’hui devenue la premi\u00e8re entreprise africaine \u00e0 entrer dans le m\u00e9taverse en achetant des terres \u00e0 Africarare.<\/p>\n
Africarare, qui a fait ses d\u00e9buts en Afrique du Sud en octobre 2021, est le premier m\u00e9taverse de r\u00e9alit\u00e9 virtuelle d’Afrique mettant en vedette la terre num\u00e9rique. Cet achat verra MTN poss\u00e9der 144 terrains virtuels d’une superficie totale de 12x12m.<\/p>\n
Bernice Samuels, directrice marketing du groupe chez MTN, a d\u00e9clar\u00e9 : \u00ab C’est une p\u00e9riode passionnante pour nous alors que nous menons des entreprises \u00e0 travers le continent \u00e0 entrer sur le march\u00e9 du m\u00e9taverse. C’est exactement l’objet de notre strat\u00e9gie Ambition 2025 : tirer parti des tendances qui amplifient les exp\u00e9riences et l’engagement num\u00e9riques des consommateurs. Nous avons toujours \u00e9t\u00e9 \u00e0 l’avant-garde du changement technologique et num\u00e9rique et nous restons conscients des opportunit\u00e9s passionnantes que le m\u00e9taverse pr\u00e9sente pour nous et nos clients.<\/p>\n
Cet investissement d\u00e9montre l’engagement de MTN \u00e0 soutenir l’innovation africaine car il s’agit de la premi\u00e8re entreprise sur le continent \u00e0 soutenir une telle initiative. Gr\u00e2ce \u00e0 sa pr\u00e9sence dans le m\u00e9taverse, MTN entend accro\u00eetre son attrait aupr\u00e8s de ses clients gr\u00e2ce \u00e0 une s\u00e9rie d’exp\u00e9riences fusionn\u00e9es avec les points de passion des consommateurs, tels que les jeux et la musique.<\/p>\n","protected":false},"excerpt":{"rendered":"
MTN est aujourd’hui devenue la premi\u00e8re entreprise africaine \u00e0 entrer dans le m\u00e9taverse en achetant des terres \u00e0 Africarare. Africarare, qui a fait ses d\u00e9buts en Afrique du Sud en octobre 2021, est le premier m\u00e9taverse de r\u00e9alit\u00e9 virtuelle d’Afrique mettant en vedette la terre num\u00e9rique. Cet achat verra MTN poss\u00e9der 144 terrains virtuels d’une […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":2,"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"MTN","source_url":"https:\/\/www.mtn.com\/mtn-group-becomes-the-first-african-company-to-enter-the-metaverse-with-landownership-on-africarare\/","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"16"},"jnews_social_meta":{"fb_title":"","fb_description":"","fb_image":"","twitter_title":"","twitter_description":"","twitter_image":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[16],"tags":[245,362,361,360],"class_list":["post-1026","post","type-post","status-publish","format-standard","hentry","category-economie-africaine","tag-afrique","tag-entreprise-africaine","tag-metaverse","tag-mtn"],"_links":{"self":[{"href":"https:\/\/qiraatafrican.com\/fr\/wp-json\/wp\/v2\/posts\/1026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qiraatafrican.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qiraatafrican.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qiraatafrican.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qiraatafrican.com\/fr\/wp-json\/wp\/v2\/comments?post=1026"}],"version-history":[{"count":0,"href":"https:\/\/qiraatafrican.com\/fr\/wp-json\/wp\/v2\/posts\/1026\/revisions"}],"wp:attachment":[{"href":"https:\/\/qiraatafrican.com\/fr\/wp-json\/wp\/v2\/media?parent=1026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qiraatafrican.com\/fr\/wp-json\/wp\/v2\/categories?post=1026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qiraatafrican.com\/fr\/wp-json\/wp\/v2\/tags?post=1026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}